Archive for November 2014

The Power of the Social Media Site in Fund Raising

Hi everyone and thanks for checking in.  I can’t tell you enough how appreciative Deb and I are of your overwhelming generosity so far.  We still have a ways to go but we remain confident, not just for our own individual fund raising, but also for every member of the K2K Team.

Fund raising is a definite skill and the use of social media these days is critical.  How did they do fund raising before all the social media was available?  Recently, I did a cupcake event at work to promote the K2K journey and included personal flyers about the event. Note to self: long extended hyperlinks on flyers don’t work really well!!!

I’ve had a lot of friends ask how they can help besides, or in addition to, donating. Simple answer, just share the post on occasion with your own friends and family.  Cancer affects so many, it is unlikely that you have a friend or family member that hasn’t been impacted by Cancer or knows someone who has.  This whole process we are undertaking is to help those that are, or have been, impacted by Cancer.  It really is that simple….

If you do the math, sharing one post a week will reach each of your friends who may even further share the post with their friends and it becomes a snowball effect and gains momentum.  That in itself is helping to spread the word on what this is really all about which is letting folks impacted by cancer know they aren’t alone.

I’ve been doing a lot of behind the scene fund raising in addition to the use of social media sites and hope to continue that all the way through April.  Social media sites make it simple, but in many cases it’s the one on one and the sharing of the “why” you are doing it that really gets to the heart of the matter.  Don’t be hesitant to knock on a few doors.

As a reminder, it would be a great honor to ride either in memory of, or in honor of, someone you know who has been impacted by Cancer.


Thanks for Checking in….




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